Welcome to
Insightful Service

Transform Your Colorless Customer Service.

Abandon Excellent.

Embrace Exceptional.


There is a Secret "Customer Service Formula"

That the Most Successful Businesses Have

Used For Over 100 YEARS and It Keeps

Customers Coming Back.

It Has Nothing to Do With Luck and It's Not Chance.

It's a Formula.

It's a Specific Way of Doing Business and I

Want to Share the Secret With You, Your

Team Or, at Your Next Networking



Move From Good Customer Service to

Exceptional Customer Service,

This is Insightful Service.


When Your Employee Fails to Build

Rapport or Meet Customer Expectations, 

You Risk Losing Your Customers to the Competition

and The Cost of Acquiring a New Customer is Significant.

33% [of Americans] say they’ll consider switching   companies after just a single instance of poor service.
-American Express
Poor Customer Service, 
and Falling Short of Expectations Will
Always Have a Direct & Significant Impact on
the Eventual Success or Failure of Your Business.
Insightful Service Guiding Principle

 "The finest & best possible  customer service begins

with senior leadership who immerse their team in a culture entirely focused on the complete and unwavering satisfaction

of the customer's experience with the products, the services and those with whom the customer meets and interacts."

-Bruce Claver

Insightful Service


*The inclusion of corporate logos on this website do not constitute an endorsement, partnership, promotion, association, or sponsorship of Bruce Claver or Insightful Service  by the owner(s) of the logo.  Logos within this website are being used for fair use purposes only and highlight websites, blogs, publications, and/or other medium where Bruce Claver's or Insightful Service's name have been credited, referred to, or cited.  All featured trademarks, service marks, and logos are the property of their respective owners.





My name is Bruce Claver and I have been in the luxury hospitality & automotive market for over  25 years. 


I am a Customer Experience Strategist, Training Specialist, Writer, and Speaker who has facilitated over 150 workshops attended by over 2,000 business leaders, owners, managers, and front-line employees who have learned how to implement & maintain an effortless experience for customers and transform them into brand loyal clients.
How did I gain this insight?

My background in hospitality operations, and training development have evolved from my many years with the very best management teams in hospitality.

  • Caesars Palace, Las Vegas

        #1 rated casino resort in the U.S. 


  • The Ritz-Carlton (Four Seasons Chicago) 

        #1 rated city hotel in the U.S.


  • The Union League Club of Chicago

        #1 rated private city club in the U.S.​

My advice & opinions have been featured on dot com websites such as Forbes, inc, Huffpost, BusinessInsider, Inc. Foxnews, Applenews, Bravo, and many more.

In 2018, I was honored to be one of the very few people awarded “Top Writer” on Quora.com (over 80 million visitors per month) where over 6.5 million users from around the world have read my advice and opinions focusing on exceptional customer service and other service related subjects.

Quora Logo (Phone).png

By Clicking on this logo,

you will be redirected to Quora.com in a separate tab.

Bruce Claver

Lets Begin Your Training, Right Now.

Yes, Now!

Lesson #1


Every Policy, Every Procedure , in Every Department, The Following Must Be

Written,  Memorized, and Executed:



"What Effect Will This (New) Policy

Have On the Customer?" 


This One Guiding Principle is Crucial For The Success of all Business.


If You Ignore It, Don't Be Surprised When Your Customers Begin to Ignore Your Business. That's Because No Matter What Line of Work You Are in, Customers (including yourself) Want to Feel Good After They Purchase Your Products and Services.


Our Degree of Happiness Boils Down to One Main Characteristic:

How Do Your Actions Make Them Feel?

If Your Employees All Have a Different Definition of Excellent (or even good) Customer Service, You Need to Contact Me Now for  a FREE Consultation.

The Problem

Your Google+ and Yelp customer reviews are less than flattering due to your less than perfect customer service.

It's time to  be proactive before the next poor review gets posted.

It's time to get a training specialist who can turn things around quickly and efficiently.

 Your Solution

Insightful  Service

Insightful Service facilitates 1-4 hour interactive workshops that

dive deep into the roots & science of emotional buying decisions

in the world of retail.  

Management and employees learn how to greet, be proactive, establish expectations, build relationships and much more.

Management attendees receive extra time and bonus material that ensures the days training is implemented, stays consistent,

and remains fresh in the minds of all employees.



True Customer Service

Will Always Be


Prospective Customers, Existing Customers, and the

Future Success of All Businesses Depend On Training

Employees on what Defines Authentic Customer Service.

The time is today not next month.

Commit today. See the Improvement Tomorrow.



Specialized Training Facilitator / Speaker


  • LinkedIn - Black Circle
  • Black Facebook Icon
  • Black Twitter Icon
  • Medium
  • Quora Logo

Stay Connected with Insightful Service

© 2020 Insightful Service / Chicago