Welcome to
Insightful Service

Transform Colorless Customer Service.

Abandon Excellent.

Embrace Exceptional.


There is a Secret "Customer Service Formula"

That the Most Successful Businesses Have

Used For Over 100 YEARS and It Keeps

Customers Coming Back.

It Has Nothing to Do With Luck and It's Not Chance.

It is a Specific Way of Doing Business and I want

to Share the Secret With You, Your Team

or at Your Next NetworkingEvent.

Move From Good Customer Service to

Exceptional Customer Service,

This is Insightful Service.

Advice & Opinions Featured in...

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When Your Employee Fails to Build

Rapport or Meet Customer Expectations, 

You Risk Losing Your Customers to the Competition

and The Cost of Acquiring a New Customer is Significant.

33% [of Americans] said they would consider switching companies immediately after a single instance of poor service.
-American Express
 71% of consumers surveyed agreed that employees have a significant impact on their [shopping] experience.
79% of consumers surveyed agreed they would stop doing business with a company if an employee had a bad attitude or was not friendly.

Poor Customer Service, 

and Falling Short of Expectations Will

Always Have a Direct & Significant Impact on

the Eventual Success or Failure of Your Business.



Trains & Facilitates Workshops

To Heighten Your Managers

and Employees Awareness

of Exceptional Service:

  • The Qualities That Define it. 

  • The Company Culture Needed for Succes. 

  • The Distinction Your Business Needs From the Competition.

  • How to Lead the Competition, Not follow.



  • CAC Decreases

  • Repeat Business Increases

  • Churn Decreases

  • Positive On-line Reviews Increase

  • More Referrals

  • Employee Moral Increases

  • Bragging Rights for Being the Leader in Your Vertical Market. 

Refresh & Train Your Team's

Customer Service Perspective, Attitude

and Approach into a Client Driven Mission

Workshops Are Interactive and Facilitated On-Site

With One to Three Hour Sessions Available.


Learn How Standard Operating Procedures & Best Practices

Developed for Luxury Hotels, Resorts, Private Clubs, and Luxury

Automobile Sales & Service Will Transform Your Team into Ambitious Customer & Service Focused Leaders in Your Industry.

Insightful Service Guiding Principle

 "The finest & best possible  customer service begins

with senior leadership who immerse their team in a culture entirely focused on the complete and unwavering satisfaction

arina-wong two women on top of mountain.

of the customer's experience with the products, the services and those with whom the customer meets and interacts."

-Bruce Claver

Insightful Service


Bruce Claver

Featured Writer on these websites

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*The inclusion of corporate logos on this website do not constitute an endorsement, partnership, promotion, association, or sponsorship of Bruce Claver or Insightful Service  by the owner(s) of the logo.  Logos within this website are being used for fair use purposes only and highlight websites, blogs, publications, and/or other medium where Bruce Claver's or Insightful Service's name have been credited, referred to, or cited.  All featured trademarks, service marks, and logos are the property of their respective owners.





My name is Bruce Claver and I have been in the luxury hospitality & automotive market for over  25 years. 


I am a Customer Experience Strategist, Training Specialist, Writer, and Speaker who has facilitated over 150 workshops attended by over 2,000 business leaders, owners, managers, and front-line employees who have learned how to implement & maintain an effortless experience for customers and transform them into brand loyal clients.
How did I gain this insight?

My background in hospitality operations, and training development have evolved from my many years with the very best management teams in hospitality.

  • Caesars Palace, Las Vegas

        #1 rated casino resort in the U.S. 


  • The Ritz-Carlton (Four Seasons Chicago) 

        #1 rated city hotel in the U.S.


  • The Union League Club of Chicago

        #1 rated private city club in the U.S.​

My advice & opinions have been featured on dot com websites such as Forbes, inc, Huffpost, BusinessInsider, Inc. Foxnews, Applenews, Bravo, and many more.

In 2018, I was honored to be one of the very few people awarded “Top Writer” on Quora.com (over 80 million visitors per month) where over 6.5 million users from around the world have read my advice and opinions focusing on exceptional customer service and other service related subjects.

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By Clicking on this logo,

you will be redirected to Quora.com in a separate tab.

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Bruce Claver

Lets Begin Your Training, Right Now.

Yes, Now!

Lesson #1


Every Policy, Every Procedure , in Every Department, The Following Must Be

Written,  Memorized, and Executed:



"What Effect Will This (New) Policy

Have On the Customer?" 


This One Guiding Principle is Crucial For The Success of all Business.


If You Ignore It, Don't Be Surprised When Your Customers Begin to Ignore Your Business. That's Because No Matter What Line of Work You Are in, Customers (including yourself) Want to Feel Good After They Purchase Your Products and Services.


Our Degree of Happiness Boils Down to One Main Characteristic:

How Do Your Actions Make Them Feel?

If Your Employees All Have a Different Definition of Excellent (or even good) Customer Service, You Need to Contact Me Now for  a FREE Consultation.